By taking part in international trade fairs and investing in publicity, 1995 saw the start of marketing on an international scale with the export of products throughout Europe and the Middle East. The main international exhibitions are an opportunity to present brand new ideas which, with the full display of the collections and demonstrations by master professionals, highlight the material’s full potential and the high degree of creativity which can be developed in all areas of the market: from floral uses to confectionery, from decoration to stands of all types, from drapes to parties and buffets. Taking part in important events reflects ECHO ITALY’s attention to the continually changing market and all the checks which each specific sector requires. Supporting these activities are the numerous display initiatives which are promoted in conjunction with clients, where the ability and experience of master decorators involves workers in the industry and increasingly represents a stimulus for new sales drives.